We believe everyone should have a safe and quality experience in, on and around water. In the UK over 250 people died in accidental drownings in 2020 with more fatalities inland than around the coast. Many of these drowning were avoidable.

When drowning is recognised as an issue, when places are less dangerous, when people behave safely, and when people are supervised and rescued if needed fewer will drown.

The Black Swimming Association (BSA) & the Royal National Lifeboat Institution (RNLI) have joined forces to help ensure visibility and equal access to water safety messaging and education for everyone, with a particular focus on people of African, Asian and Caribbean heritage. 95% of Black adults and 80% of Black children in England do not swim. 93% of Asian adults and 78% of Asian children in England do not swim. And less than 2% of lifeguards in the UK identify as being of African, Caribbean or Asian heritage.

We have an exciting opportunity for the right candidate to influence pioneering interventions and lead on our shared BSA/RNLI objectives to deliver an innovative programme of work across the UK and Ireland with a clear focus on African, Caribbean and Asian communities. Leading a team to design and deliver, through partners, ground-breaking lifesaving interventions to help reduce the impact of drowning where the burden is greatest, this role will be instrumental in changing a narrative and in saving lives. The successful candidate will therefore need to be able to effectively engage and work with ethnically diverse communities to have a good understanding of some of the issues that they face.

There will be some travel required as part of this role.

This is a temporary 2 year fixed term contract.

Safeguarding

The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk.  We expect all employees and volunteers to share this commitment and have a zero tolerance approach to proven incidents of bullying, abuse, harassment  or exploitation.  The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save every one.

Job Details

We are looking to hire a website manager with an analytical mind and a detailed understanding of Search Engine Optimization (SEO) and Pay Per Click (PPC). Website managers are expected to have meticulous attention to detail, outstanding problem-solving skills, and fantastic content creation and writing skills. To ensure success, a website manager must display an excellent understanding of content management systems (CMS) and technology infrastructures using CSS, Firewalls, IDS/IPS, Web-Proxy, and Security Audits. Top candidates will be comfortable troubleshooting the website and constantly improve the User Experience (UX) of the website.

Website Manager Responsibilities:

• Plan, implement, manage, monitor, and upgrade the organization's website.
• Respond to and troubleshoot all website issues.
• Identify and respond to all website security breaches.
• Ensure that the website is protected by enabling the appropriate security measures.
• Update HTML, CSS and JavaScript regularly.
• Conduct content audits to eliminate redundant and/or duplicate information.
• Create appropriate website content aligned with the organization’s strategy.
• Ensure website quality and efficiency by conducting regular test plans.
• Improve the User Experience of the website regularly.
• Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
• Create strategies to grow subscriber base and web traffic metrics.
• Ensure full compliance on the website with all laws and regulations.
• Keep up-to-date with industry best practices and monitor competitor websites.

Website Manager Requirements:

• A degree in computer science, IT, systems engineering, or related qualification.
• 2 years of work experience as a website manager.
• Expert knowledge of Macromedia suite, Adobe suite, Content Management Systems, and W3C Web standards.
• Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.
• Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multi-task.

We want to hire a Content Creator for our company to join our Digital Marketing team.

 As a Content Creator, your role will require you to write and create different sorts of pieces for our company’s digital media. This will include writing blog posts, articles, eBooks, social media posts as well as content for our website. You will also be responsible for creating the marketing copy of our company’s products and services. 

To be successful in this role, you must have extensive knowledge and experience of digital publishing platforms. You should have experience to plan out the content in such a way that it helps in creating leads for our business. 

You must be good at content creation. For example - writing online blogs about our business, creating video content, planning and compiling ebooks etc. You should endorse and promote content on social media as well as other online platforms to attract our target audience.

We would like to have a look at the samples of your work. Kindly share your portfolio while submitting your application.

Responsibilities

• Research and plan out effective and engaging content ideas for industry related topics
• Make well-organized drafts by using digital publishing means
• Design and distribute the eCopy having the information of our company’s products
• Interview the relevant industry professionals and publishing their points in the blog posts
• Optimize content according to SEO standards and principles
• Proofread the material to be published
• Coordinate with the design and marketing teams to clarify articles
• Update the content on our website
• Upload the latest content on social media platforms
• Ensure good website traffic and leads for our products
• Stay up to date with latest industry trends and practices

Requirements

• Bachelor’s degree in Marketing or relevant field
• 2 years of experience working as a Content Creator, Content Writer, Content Strategist or a similar role
• Portfolio of already published articles and web pages
• Proper knowledge and working experience with Content Management Systems like WordPress, Joomla, etc.
• Exceptional knowledge of SEO and keyword research
• Exceptional knowledge of Social Media Marketing
• Good knowledge about email marketing
• Outstanding writing and editing skills
• Exceptional knowledge of digital publishing and generating leads
• Excellent time management skills